Wise Earth Botanicals is a health conscious and earth friendly apothecary nestled in the mountains of Western North Carolina. 

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Using all natural products, their line of merchandise ranges from CBD Infused oils, to hand creams, all the way to lip balms. 

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The creators of Wise Earth Botanicals sought out my creative services to rebrand their product with a more modern and colorful solution. 

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I began design research by scouring the market for other brands similar to Wise Earth. I found that earth toned colors fit the look and feel of the product. The illustrative nature of the packaging and distinct color variation establishes a modernized look and feel that aims to establish a brand identity.

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